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HbbTV Services

New development feature for TV channel business

«HbbTV channel is a fundamentally new product – linear TV with non-linear services. It is interesting for subscribers and profitable for TV channels. Your viewers decide to act here and now. And they do it in the most convenient way: by using a remote control»

Alexey Rubakov, Director of Telecommunications Services

Orion offers TV channels to provide their viewers with HbbTV services (Hybrid Broadcast Broadband TV) – the transmission of additional content, interactive services to Smart TV screens along with the main television signal.

You do not have to bear any capital expenditures on the arrangement of HbbTV services.   Orion undertakes to organize and develop the project.


With Orion, you will be able to develop the broadcasting and commercial possibilities of your channel.

Increase the audience
Increase the duration of your channel viewing
Sell interactive ad, product placement
Collect targeted TV viewing data
Conduct interactive surveys, quizzes, etc.
Sell additional services of the broadcaster, integrate with Internet sites

«Orion undertakes to prepare and manage the project. Development of front-end and back-end parts, integration with existing services will be done by our efforts. This will not require any equipment or software costs from the customer»

Roman Yasinskiy, Director of Technical Operations

Service Structure

Development of HbbTV services

  • Service functionality development
  • Design concept development  
  • Apps development
  • Elaboration of requirements to the apps content, search and purchase of content

Orion develops the HbbTV services (an interactive TV channel guide, advertising integration, interactive polling, etc.) that meets the customer’s requirements  from scratch or using proposed templates.

Integration of HbbTV services with existing services of the TV channel

Integration with TV channel services (e.g., an OTT application) creates a seamless environment, which allows the use of existing services without launching a separate Smart application, i.e. to enter the service directly through the TV channel by pressing one button on the TV remote control.

Introduction of HbbTV service to the entire TV channel distribution network

  • Downloading, deleting content
  • Data broadcasting
  • Server-side support
  • 24 х 7 х 365 monitoring
  • Statistics generation

We provide data on the activity of viewers in a single format for any operators and devices that support the HbbTV format.

  • Technical support of partner operators on the end-to-end transmission of HbbTV service data to the end user 
Why Orion
Flexibility of service model

We offer a set of HbbTV services for your TV channel. Only you will decide what you need at the moment and what you should plan for future.

Reasonable and Comprehensible Prices

We know the current state of affairs in the market and do not insist on paying for additional services when they are obviously redundant. This makes the conditions accessible and clear.

Orion team

Our best creative and technical talents will work for you in the project.