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SPI International. We adapt, license and distribute foreign TV channels in Russia

It is really a challenge for foreign channels to enter the Russian market. There are lots of specific features arising in everything: starting from legislation requirements to the preferences of subscribers. How to obtain the required licenses and adapt the content for the Russian consumer in two months, as well as to become well known to all cable operators in the country? SPI International passed this way with Orion. Find out how it was, firsthand.